Educational Insight from California, United States, was the third licensee of the Sea-Monkeys brand from November 1995 until sometime during the first half of 2007.

Spearheaded by George C. Atamian (1938-2025), then vice-president of Educational Insights, the Sea-Monkey brand was initially part of Educational Insights’ ExploraToy division. Early Sea-Monkeys products from that period feature ExploraToy’s logo in the packaging. After much success in the market, ‘The Amazing Live Sea-Monkeys’ brand became its own division within Educational Insights in 2001, with Mr Atamian becoming its president and COO.

This era under Educational Insight was marked by many innovative products, proactive use of the brand’s license & the introduction of a few Sea-Monkey aquariums, which to this day remain part of the brand’s product line.

In October of 2006, Educational Insights was acquired by Learning Resources, under which it still operates to this day. In June of 2007, the Sea-Monkey brand had a new licensee. In September of 2007, the ExploraToy trademark was cancelled.